Ecommerce Business
- What is e commerce business or startups?
Any business activity such as buying,
selling and payment done through online by web is e-commerce business. Crosses all
international boundaries and reach out potential customers.
E-commerce is booming and it has bright
future, customers buy the products online as per choice and demand.
Many companies provide online platform to
existing and new startups. Anyone who wants start e-commerce can join companies
with simple process of registration and start business.
Ø
fastest growing ecommerce companies
Alibala |
§ Amozon is one of leading company basically from America. |
Add caption |
Ebay |
Flipkart |
§ IndiaMart
|
MakeMyTrip |
§ Paytm
|
Snapdeal |
§ Amozon is one of leading company basically fromAmerica.
§
Flipkart
§
Alibala
§
Paytm
§
Ebay
§
IndiaMart
§
MakeMyTrip
§
Snapdeal
New startups those are aspiring to
start e-commerce business must go through research and understand business
before they start. We have tried to put a business model in front of new startups or
those are aspiring. Business model will help in setup and grow in e-commerce
business.
Research: To start any business research is important, one must go through research. what research you need? How to do research? from where to start? many more question pop up heads.
you can follow method of five Why's. what is five why's? this is path finder method of any challenge in any field.
example;
1)why research is important?
Research is important to enhance your knowledge
2)Why its important to enhance knowledge?
To update your self in the field.
3)Why to update your self in the field.
To know the current market situation and competitor.
4)Why to know current market situation and competitor?
To understand the market and competitors strength.
5)Why to understand the market and competitors strength?
To develop the right strategy in market and design product, which will sustain in competition.
Further you can follow it by How.
you will get right path, answers and which will help in decision making.
Knowledge: Without knowledge you cant take correct decision. To gain knowledge research is important.
Research: To start any business research is important, one must go through research. what research you need? How to do research? from where to start? many more question pop up heads.
you can follow method of five Why's. what is five why's? this is path finder method of any challenge in any field.
example;
1)why research is important?
Research is important to enhance your knowledge
2)Why its important to enhance knowledge?
To update your self in the field.
3)Why to update your self in the field.
To know the current market situation and competitor.
4)Why to know current market situation and competitor?
To understand the market and competitors strength.
5)Why to understand the market and competitors strength?
To develop the right strategy in market and design product, which will sustain in competition.
Further you can follow it by How.
you will get right path, answers and which will help in decision making.
Knowledge: Without knowledge you cant take correct decision. To gain knowledge research is important.
Ø Ecommerce business model :
First you need to know the potential market
field in terms of 'market place strength to start business and select the
companies those who provide platform.
·
Connectivity and scale-ability: Do Company has
high connectivity to reach out customers. If its missing then there is less
chance to grow business in market.
·
Speed of Transaction: do company has speed of
transaction setup, delay in transaction occur loss of customer finally loss in
business.
·
User Friendly system: System should be easy to
use, it must be user friendly
·
Goodwill : Reputation of company brings more
customers and customers also advice their friends and colleagues to buy
product.
·
Customer Service: the excellent service to
customers leads conversion in loyal customers. If customers are satisfied with
company service he indirectly do advertisement and sales increases. It’s
important for retention of customers.
It’s very important to select place where
you want to start business. hotel industry, handicraft, food , transportation,
Properties etc. so that you choose correct platform.
v
Hospitality
eHotlier ,Bighospitality, hospitality
,hospitality Biz india,oya,yatra,makemytrip,gobibo,tripadvisor ect.
v
Handcraft
Craftsvilla,its handmade,afday etc
v
Food
Foodpanda,Zamato,swiggi,food cloud etc
v
Transportation
Redbus,easemytrip,makemytrip,itdc,yatra etc
v
Electronic :
homeshop18, croma, naptol, indiamart etc
v
Property:
99acres,
magicbricks, rentmantra, gumtree etc
Search suitable platform for product, be
best in your product knowledge before start.
2. Market competition:
Market competition types influence the
customers. You must know competitor in market, quality of products, discounts
& offers to attract the customers. You must have detail information and know
competitors strength to sustain in market.
3. Presentation and catalog design:
Presentation and catalog design is most important, it must beautiful and systematically arranged , Use photographs in details such as price, discount, quality and features etc, Your promotion of products should be best, which will catches the eye boll of customers,once customer goes through the catalog, he must out with the purchase of product,
Good for attention photographs, price and
details product information play key role in branding and grooming the business.
4. Support service: look in the support service provided by the platform. Merchant support is important to increase your sale ,out lets are where the customers go with intention to purchase a product
§
Interaction: Only by interaction, you will understand your merchant. Understanding will create strong bonding. which will help in growth of business
§
Discount: define the discount offered to merchant which will automatically increase sale.
§
Policies : Policies is bridge of connectivity with market, policy of payment, refund, replacement and transportation must be in details given to merchant to avoid dispute in future.
§
Product display: Product display must be easily seen by the customers, proper and systematic display will attract the customers.
§
Help in display: If possible try to help the merchant to replay, make available display to merchant. which creates goodwill and against will get positive support of market.
§
Market response: keep strong analysis of market, What response is getting from market and make changes in marketing,sales and product.go as per the demand and requirement in market.
§
Margins : Every sustainability of business is margin, If you are not getting margin or profit you can't sustain in market, Startups will get closed. Making profit is main purpose of entrepreneur or startups, So keep margin policy with business portal,where you are doing business. it may be 10,15 or 20 percent its depends.
§
Fees charges : Go through the Policy of fees, charges to sale product, charges or display, refund, damage etc. Some time products get returned due to many reasons such as damage, fake request, replacement. so its should be clearly defined in policy.
6.
Shipping charges and mechanism
§
Shipping places, best market for shipping.
Shipping depends on company,if company is providing the shipping or it allow to choose shipping, shipping charges are important, so you can mentioned the exact price of product including shipping charges.
Shipping depends on company,if company is providing the shipping or it allow to choose shipping, shipping charges are important, so you can mentioned the exact price of product including shipping charges.
7.
System access and control
§
Get the total information of access and control
polices: most of companies don't allow the system access,
§
Customer information: some of companies don't share customer data. its important know the customer data for good business.
8.
Payment mechanism
§
Payment is important to run the business, without payment its very difficult to run the business. outstanding payment is hazardous to business, money is like the blood and oxygen, every mechanism is live only because of money. so regular payment is important to sustain in market.
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Payment policies: understand the payment policy defined by the company and try to keep proper follow up.
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Return and Refund Policy: "Contract is best policy " assume 10 percentage return and refund for various reasons. each and every return and refund is going make loss, so charges should be defined properly.
1 Dispute resolution process: in business dispute occurs with company or customers some the reasons
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Defect product: - replacement or refund
§
Good return - if proper payment is not done
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Barring changes policy- charges on refund and damage
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Support of company - marketing strategy of company
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Market or customers dispute: if dispute raise in market, to avoid such dispute all legal documents must be ready.
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